So while it is true that “no web history or identifying cookies are stored in the browser,” Google never said it wouldn’t collect browsing history through other means and store it elsewhere (other than on your device).
Most users understood Incognito Mode to mean no web history or identifying cookies are stored in the browser when turned on, but few realize that Google 1) still collects browsing history through other means, 2) can re-associate the browsing history from Incognito Mode with a users’ identity subsequently, and 3) stores that data on their servers without consent, knowledge, or recourse for the user. A Vanderbilt University study, , revealed that even when using Incognito Mode in Chrome, users were still tracked. New Security Warning Issued For Google s 1 8 Billion Gmail Usersīut as we all know from the past, what is stated in the documentation is always different from what happens in reality - “obfuscation through documentation” as one researcher put it nicely.
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